Boost Sales By Modernizing Your Bridal Store Fitting Rooms

As a bridal and gown store, your main key to sales and customer satisfaction is how good your customers feel in their dresses and suits. Placing attire around the store on mannequins and on racks is only the first step in convincing clients to make such an important purchase. The most vital area of your store is surely the fitting area. Are your fitting rooms up to the mark? Here are a few ways to ensure they do their job to the fullest in today's market.

A bride, attendants, and even a groom want to see themselves in the best possible ways and from all directions. Many bridal store fitting rooms have limited mirror coverage. If the mirrors are based in the changing space, they may simply be placed so that the client can see themselves head-on. Larger stores may add a mirror or two outside the fitting room itself and call it good. However, this area is a linchpin for making sales. Place plenty of high-quality mirrors around the entire fitting area so that people can see themselves comfortably from all angles. Include more mirrors in the area where the bride or groom will get the opinions of their friends or family. There should generally be a customized, three-part mirror and raised platform available for every customer to see their outfit from head to toe.

Fluorescent lighting may offer a lot of brightness, but it doesn't necessarily show off the customer in the best way. Due to the nature of the lights, it may wash out a person's skin tones and could even cause a garment to appear a different shade or hue in the store versus in the home. Avoid this problem by installing multiple lighting options in conjunction with lighting and window experts. Natural lighting is ideal for most clothes shopping, but it's hard to accomplish in a retail environment. Don't overlook the use of skylights and sky tubes in the ceiling over the fitting areas. If that's not possible, consider placing the lounge area near exterior windows and using film to prevent it from being visible to the outside. You can also use full-spectrum bulbs or fluorescent light diffusers that block unwanted wavelengths.

Today's bridal parties and party dress buyers have different expectations than prior customers. Are you meeting modern needs? Many customers today bring significant groups of friends or family with them when they shop, often relying on others' opinions as a guide. Create a large and enjoyable lounge area outside the immediate fitting rooms so that everyone can enjoy themselves. Place chairs, tables, benches, and mirrors in this space. And include plenty of places to store purses, jackets, and other belongings so everyone can focus on the dress. Modern shoppers also love technology and want to take advantage of it throughout their experience. Take advantage of this by encouraging social media use in your store, perhaps even installing interactive mirrors that allow guests to connect with friends through their phones. Consider partnering with an app that allows clients to virtually 'try on' different styles, which can help drive engagement and prevent wasted time. Or, create a customer portal where people can store ideas, preselect potential gowns, and see new suggestions before and during their shopping experience. At Concord & Antioch Glass, Inc., we understand how to use mirrors, windows, and glass to help create the effect you want. From customized mirrors to the right natural lighting choices, our expert team can guide you as you design the best possible bridal fitting room. Call today to make an appointment.